Revolutionize Your Recruitment Process with Text Messaging
If your company doesn’t recruit with the power of texting, you are missing out on a valuable tool in the recruitment process. Text messaging makes communication easier, faster and more direct. If you choose the right provider, you can even implement automated messages, streamlining your overall process. When you want to build a strong relationship with potential recruits and keep communication open, text messaging is essential. Here’s why:
Everyone Is On Their Cell Phone
Everyone uses their phone to browse the internet and do text messaging. While you may post jobs on different platforms, your real goal should be to get subscribers to opt in to receive text messages from you. Everyone checks their phone throughout the day and will keep their smartphone within arm’s reach. You can send out a text message that is likely to be read within a few minutes of being sent. It is a powerful form of communication that can’t be overlooked in the recruitment industry.
Texting is Easy to Personalize
If you want to improve your candidate’s experience, you need to keep your text messages personalized. Make sure that your contact list meets specific criteria and that you only send out text messages that are relevant. For example, you don’t want to send out a job posting to a candidate who doesn’t have the qualifications or who hasn’t shown interest in the type of job you have to offer. Personalize text messages, whether they are automated or not. Keep in mind that your messages should be professional, and generally sent during business hours.
Text Messaging is Efficient and Discreet
Emails get missed all of the time and a candidate doesn’t always have the time to take a personal phone call. If you are trying to gather information from a potential recruit during business hours, keep in mind that they are probably at work during the day. This means that communication with a potentially new employer must be discreet. When you send out a text to a personal cell phone, this will be read within a few minutes. Once the candidate has an opportunity to respond, they will.
Texting is Fast Communication
Texting is revolutionizing the recruitment process because of how fast it is. Messages are read within seconds of being sent, and your candidate can easily respond no matter where they are. You can set up your system to respond automatically, making communication even faster. You can also ensure that candidates make it to an interview by sending out a reminder the day before of the interview you have scheduled. If the candidate needs to change the interview, this can be done through texting.
Communication With Texting is Seamless
Communication through texting can be a seamless process to gather information and answer questions from potential job recruits. It’s easy to send out links to job offers, or to provide additional information on your website that you share through a link. Your messages are precise when you send a text, and questions are easier to answer when they are clear and direct. This is a form of communication that is clear to both the sender and recipient.
Text messaging is going to bring your recruitment process to new heights. With texting, you are reaching your potential employees in the way they want to be contacted. You are guaranteed to speed up your recruitment efforts when you implement texting in your recruitment strategy.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution
including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced
automation, enterprise, and cross-channel features for both mass texting and landline texting use
cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of
experience in the software, internet, and mobile communications industries.